I 🖤 Words
And if you're here, I'm guessing you do, too.
Welcome! I’m a freelance copywriter dedicated to making your brand's voice impossible to ignore, one word at a time.
I create original copy for performance marketing, newsletters, social posts, landing pages, mailers, product copy, video scripts, and brand guidelines. My background is in footwear, but my current and past clients range from fine jewelry to wellness.
I'm a tone and voice perfectionist who believes the "why" behind your product is just as sellable as the "what." I'm addicted to using metrics to improve creative performance (reader: she's obsessed with open and click-through rates).
A bit about me beyond the keyboard: I'm a novice knitter, perpetual reader, and dog lover.
If I sound like a human you want to work with, let's talk!
Where I’ve worked.
Larisa’s Copy Shop
June 2022 - Current
Freelance Copywriter
I provide compelling, conversion-focused copy for paid social advertising, email marketing, organic social, website content, and product launch campaigns. My specialty is developing strategic brand and growth-driven messaging for e-commerce brands, enhancing engagement, customer retention, and sales.
Past and current clients: Noom, Biography, Anna Beck, AQUIS, EF Collection, Proven Skincare, REEF, SmartNews
Rothy’s
April 2019 - June 2022
Senior Copywriter
I led copy for seasonal and product campaign strategy, driving messaging from concept development to final execution. While managing a team of writers and freelancers, I worked to develop and refine compelling, error-free copy across editorial, campaign, social media, performance marketing, email, and brand collaborations. I also continued to create compelling, marketable names for shoes, bags, and colors for every single Rothy's product across every category.
Argent
March 2017 - March 2019
Brand Marketing & PR
I oversaw and executed email marketing, copywriting, social media management, influencer relations, PR, events, and retail initiatives to drive brand awareness and engagement. Additionally, I recruited, trained, and led high-performing retail teams across San Francisco, New York, and Washington, D.C., ensuring exceptional customer experiences and boosting sales.