Rothy’s is a cult-favorite shoe brand loved for its comfort, style, and commitment to sustainability, with every pair knit from soft thread made from repurposed plastic water bottles.

For a little over three years, I worked closely with the Editorial Director to bring the Rothy’s voice to life, leading copy-driven seasonal and product campaigns from early positioning all the way through to final execution. I owned copy across email, organic social, paid media, and even helped name new products. I also managed a team of freelancers and a junior copywriter.

Every word had a purpose, and every campaign told a story that drove connection with our community.