EF Collection is a Los Angeles-based fine jewelry brand on a mission to create modern heirlooms crafted with the highest quality materials. Since 2010, every piece has been designed with 14k gold and hand-set with diamonds, precious stones, and enamel.

I work alongside the marketing team to craft seasonal positioning, product messaging, and provide ongoing copy support across email, website, organic social, and paid media. Together, we bring the brand’s timeless elegance to life, one finely chosen word at a time.