AQUIS (owned by K18) is a hair-care brand rooted in innovation, known for its high-performance, tech-driven towels that dry hair 50% faster and leave it up to 4x stronger, thanks to their signature AQUITEX™ fabric.

I collaborated with the Brand Marketing and Communications teams to craft copy that performed across channels from packaging and paid ads to retail touchpoints and wholesale partnerships. No excess—just smart, streamlined storytelling that mirrors the brand’s science-backed roots.